The Egyptian star and Liverpool FC champion, Mo Salah has been a brand ambassador for the spectacular smartphone brand OPPO since launching the Reno3 series back in 2020. OPPO believes that Mohamed
From soccer fields all over the world straight into Cairo’s OOH landscape, the international sensation Mohamed Salah has once again taken the spotlight on the streets to promote the newest
In Egypt, the OOH market is one of the most dynamic and interactive media channels, with multiples of advertisers fighting for a hot spot and better exposure that OOH delivers. During the beginnings
After spreading joy on an OOH campaign during the holiday season last December, Ora Developers reinforces its entertainment project Cairo Winter Wonderland at ZED Park on the billboards of
The road to the North Coast is one of the most trafficked roads during summer as people are fleeing the heat in Greater Cairo; to approach more the breeze of the Mediterranean Sea. This highway has
The North Coast has become one of the busiest destinations that attract the OOH advertiser’s to make sure that their ads get the right exposure needed and their brands shine in the right place; Al
September has returned to the calendars of Greater Cairo and that has meant the end of summertime – and summer campaigns. While the city residents got busy with their Back-to-School
Summer has started with a slow-down in the OOH market of Greater Cairo. As was expected, following the celebrations of Ramadan and the World Cup frenzy, most industries have
With Ramadan in full bloom and the FIFA World Cup coming up, June has seen a lot of activity in the OOH scenery of Greater Cairo. Maintaining the OOH overall occupancy like the previous
Following the road works in the North Coast, the OOH scenery of Al Sahel is changing its looks with new signs that have brought modernity to the area – as well as versatility to
The end of the year has witnessed a storm of product launches and events just in time to celebrate the Christmas season. Keeping the occupancy above 84%, the OOH media market
July has kicked off a busy and hot summer in the outdoor landscape of Greater Cairo. With an overall occupancy of 77%, Music and Real Estate have flooded the billboards across the city with the
MARKET INSIGHTS JUNE 2017The month of June has brought a variety of themes and outdoor strategies that have kept us busy as well as entertained. With an overall occupancy of just over 80%,
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