Global audio streaming subscription service Spotify has surprised their audiences with an outdoor advertising campaign that is more creative than what the billboards viewers could take, summing
Since his very first album “Ya Tareeq” in 1983, the Egyptian superstar Amr Diab has been climbing the walls of success with dedication, constant work, tremendous efforts and a backbone of a huge
The OOH marketing tactics have hundreds of cards on the table, but one of the most important and tricky marketing strategy is celebrity branding or celebrity endorsement; important because you are
Reinforced on an outdoor advertising campaign in April; Al Hadaba Bottle is back to the billboards of Cairo, brought to us by PepsiCo Egypt who has been holding a strong brand positioning since the
Injecting the idea of being Egypt’s number one mobile network since 1998 using the media’s needle theory; Vodafone is reinforcing this idea by choosing their current two ambassadors that have
After launching an anniversary campaign last month, Manfoods is still celebrating 25 years of joy and love with one of its leading signed brands McDonald’s with an ongoing OOH strategy. Now they
The North Coast roads have been giving us some rich OOH buzz during the summertime and due to being the voice of the outdoor community; we have been filling you with the latest fresh campaigns out
Full-service Media Company and record label Nay For Media has filled the billboards of Cairo with Amr Diab’s brand new album Ana Gheir, revealing your favorite music for summer 2019, brought to you
As Ramadan is halfway through, the competition between certain industries is on fire and in order to grab people’s attention, the operators will have to be special, relevant and creative.30
Following their last campaign back in April, telecom operator Vodafone continues with their outdoor strategy by launching a new OOH campaign for Ramadan, just like they did in 2018.The
Cairo Festival City Mall, the largest commercial project of Al Futtaim Group in Egypt, has launched a new Out-Of-Home campaign to celebrate 5 years in the Egyptian with some
Rixos Hotels has started the promotion of the very special concerts that will entertain the resort guests during the end of the year celebrations.Using patterned white backgrounds that highlight
The month of August has witnessed significant activity in the OOH market. Despite summer holidays keeping city residents in the coastal resorts, the OOH overall occupancy of Greater
Al Masah Hotel has launched a new OOH campaign to advertise the upcoming concert of super stars Amr Diab and Latifa. The ads feature the stars of the concert and inform viewers that the
The new year has started with a slow down in the overall OOH occupancy of Greater Cairo, which has decreased to 80% during January 2018. After all the product launches of the Christmas season,
Leading global brands Vodafone and Pepsi have joined forces again to welcome the new year with a live concert of Egypt’s top star Amr Diab ...
Vodafone’s Red Concert is finally here, as the recently-launched OOH campaign from telecom operator announces across the city...
Egyptian star Amr Diab seems to be conquering the summer with his new album, since it was released at the head of the season with a notorious sponsorship...
July has kicked off a busy and hot summer in the outdoor landscape of Greater Cairo. With an overall occupancy of 77%, Music and Real Estate have flooded the billboards across the city with the
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