ON Sport gets ready for World Cup qualifiers
ON Sport channel is back on the billboards of Greater Cairo for the second time this month to promote the upcoming qualifying games for 2018 FIFA World Cup.
With a similar layout to the ads we saw for the Clásico campaign a few weeks ago, the new ads include the details of the approaching game of Egypt vs. Uganda. With the powerful slogan “We will go to the World Cup”, the ads also showcase some of the most renowned players of Egypt’s National Team – goalkeeper and captain Essam El-Hadary, Mohamed Salah, Ramadan Sobhi, Mohamed Elneny, Mahmoud Kahraba, and Abdullah, along with the team’s coach Héctor Cúper.
The campaign was launched during the second half of the month and uses Large and X-Large uni-poles, Double-decker poles, Gates, and Megas across the city.