Astra Tech’s BOTIM has just landed on the UAE’s DOOH grid, making your financial life easier than ever. In its first-ever venture into Out-of-Home advertising, BOTIM steps confidently into Dubai’s bustling media landscape with a fully digital campaign that showcases its newly expanded financial services in a clean, modern, and instantly readable way. The campaign places BOTIM in front of millions of passersby through high-impact digital screens across Dubai, reinforcing the brand’s strategic shift from a communication app to an all-in-one financial platform. The creative delivers a bold message — “let your money say more” — highlighting how the app simplifies everything from payments to transfers to investments in a way that speaks directly to today’s tech-savvy users. Visually, the ads rely on BOTIM’s signature blue palette and minimalistic layout, featuring a sleek image of the app interface to emphasize trust, clarity, and ease of use. The mirrored English and Arabic lines ensure maximum accessibility for Dubai’s diverse audience, while the digital-only placement allows the campaign to feel fresh, adaptive, and aligned with the city’s high-tech image. As BOTIM marks its debut on OOH, choosing Dubai — a global hub for innovation, digital finance, and multicultural communication — is both strategic and symbolic. The campaign not only raises awareness but also positions BOTIM as a rising fintech player ready to redefine how people manage, move, and grow their money. Overall, BOTIM’s first DOOH outing is a strong statement: simple, smart, and unmistakably future-focused.
