INSITE OOH Media Platform

This report is based on continuous monitoring of outdoor campaigns across Greater Cairo, supported by proprietary data on visibility, frequency, and format distribution. Campaigns were classified by sector and medium, with a special focus on DOOH activations. Expert insights and market benchmarks were integrated to provide a well-rounded view of OOH performance and its evolving impact on Egyptian businesses.

Occupancy Rate 

Out of 19,832 outdoor faces monitored, 2,924 remain available while 16,908 are actively occupied — indicating a robust 85.2% occupancy rate. This healthy utilization underscores the sustained strength of Egypt’s OOH market, where limited availability reflects advertisers’ ongoing trust in outdoor media as an impactful communication platform.

Industry Occupancy Rate

Real Estate continues to lead Egypt’s OOH landscape with 10,344 occupied faces, representing 61.2% of total activity. FMCG follows with 1,151 faces (6.8%), closely trailed by Telecommunications at 1,122 faces (6.6%). Automotive secures 729 faces (4.3%), while Healthcare and Finance & Investment record 581 (3.4%) and 431 (2.5%) respectively. Foodservice contributes 350 faces (2.1%), and Arts & Media adds 282 (1.7%), enriching the creative mix. Consumer Electronics maintains a steady presence with 273 faces (1.6%), alongside Hospitality (260 / 1.5%) and Business Services (254 / 1.5%). Media & Broadcasting (167 / 1.0%) and Industrial & Technical Supplies (152 / 0.9%) further diversify the market, while Retail (134 / 0.8%) and Clothing & Apparel (125 / 0.7%) sustain consistent visibility. The Others category, accounting for 553 faces (3.3%), captures the wide variety of brands fueling Egypt’s dynamic outdoor advertising ecosystem.

Year-on-Year Analysis

September 2025 recorded an overall occupancy rate of 85.2%, marking a modest year-on-year increase from the 84.8% registered in September 2024 — a gain of 0.4 percentage points. The market maintained strong momentum, with 16,145 occupied faces out of 18,950 monitored across Greater Cairo. A total of 236 campaigns were active throughout the month, including 91 new launches and 145 ongoing extensions, reflecting continued advertiser confidence and steady demand across key sectors.

The Real Estate sector remained the primary growth driver, sustaining its upward trajectory after the 4.9% boost witnessed between August and September 2024. The FMCG industry also reinforced its presence, building on the 1.7% increase recorded last year. Meanwhile, Telecommunications activity eased following its 3.3% decline in September 2024, as the sector recalibrated its visibility strategy. Healthcare and Financial Services remained stable, both maintaining last year’s minimal 0.5% dip.

Overall, September 2025 reflected a balanced and resilient OOH landscape, where sectoral adjustments and the continuous rise of digital formats contributed to a more refined, performance-oriented advertising environment across Cairo’s outdoor network.

Month-on-Month Analysis

September 2025 recorded an occupancy rate of 85.2%, showing a 0.4 percentage point increase from August 2025’s 84.8%. The total number of monitored faces slightly rose to 18,950, with 16,145 occupied — up from 16,075 in August. This steady improvement reflects a positive correction in market activity following August’s slight slowdown.

The uptick was primarily driven by the Real Estate sector, which continued to dominate Cairo’s outdoor landscape, alongside renewed momentum from FMCG advertisers. The increase in new campaigns — particularly lifestyle and residential projects — reinforced the market’s strong recovery pace and ongoing advertiser confidence. Meanwhile, digital formats continued to gain ground, enhancing campaign diversity and flexibility across prime urban zones.

Overall, September 2025’s month-on-month growth signals a stable, forward-moving trend for Egypt’s OOH industry. Despite seasonal fluctuations and competitive shifts, the market demonstrates consistent adaptability, sustaining high utilization rates and attracting a healthy mix of new launches and ongoing campaigns that keep the outdoor scene vibrant and in demand.

Conclusion

September 2025 reaffirmed Egypt’s position as one of the region’s most resilient OOH markets, maintaining high occupancy rates and demonstrating balanced sectoral growth. The continued dominance of Real Estate, combined with rising activity from FMCG and an expanding DOOH footprint, reflects a healthy ecosystem that adapts swiftly to shifting advertiser priorities and consumer behaviors.

The data points to a market that has not only stabilized after seasonal adjustments but is also maturing in its use of formats, frequency, and strategic visibility. With advertisers showing sustained confidence and a clear shift toward digital integration, Egypt’s outdoor media landscape is entering a phase of smarter planning and stronger impact — signaling a promising outlook for the final quarter of 2025.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo, for more information on the campaign budget, OOH types, location, and more. It maintains a track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.