INSITE OOH Media Platform

A new player has joined the UAE’s billboards , and it’s making its presence felt. MH Markets, a leading global multi-asset broker, has launched its first-ever outdoor campaign across the UAE, introducing itself to the region with the tagline “Licensed & Regulated Locally. Connected Globally.”

The visuals are sleek and deliberate: a crisp white background, bold red accents, and clean typography that projects clarity and authority. The MH Markets logo stands confidently at the center, while the campaign’s bilingual copy, “Licensed & Regulated Locally. Connected Globally.” anchors the message in both English and Arabic, appealing to a diverse UAE audience.

What catches the eye is the balance between corporate precision and visual simplicity. A globe rendered in red, faint digital graphics, and references to Dubai’s skyline, including iconic landmarks that subtly tie the campaign to its new home base while reinforcing a global outlook. The highlight box reading “Regulated under SCA – Category 5” adds a touch of reassurance, speaking directly to investors and traders who value legitimacy and transparency. Rather than relying on flashy visuals, MH Markets goes for something more meaningful: trust. The creative direction doesn’t overpromise or dramatize it; it communicates confidence, credibility, and readiness. It’s a campaign that doesn’t just introduce a brand; it introduces a standard.

The campaign has popped up on hoarding boards.