INSITE OOH Media Platform

Horizon Canadian Hospital has officially landed on Egypt’s billboards. A first appearance that signals the arrival of an international name with Canadian roots in the heart of the New Administrative Capital. Developed by Enwan Real Estate Development, in collaboration with Blue Ridge Canadian Hospital, the project introduces the first Canadian-operated medical facility within the city’s new Medical District.

The visuals tell a clean, human story. A female doctor stands front and center, smiling confidently against a gradient blend of blue and red, colors that echo the hospital’s brand identity and the Canadian flag. The text is simple and to the point: “Horizon Canadian Hospital – New Capital” followed by a short call to action inviting patients to “book your checkups now.” The bilingual design balances Arabic and English gracefully, signaling the hospital’s international positioning while staying grounded in local familiarity.

Placed along major roads and under the monorail columns, the campaign stands out for its consistency and warmth. Unlike overly polished healthcare ads that often feel detached, Horizon’s creative direction leans into authenticity. The choice of imagery, which is a real doctor, approachable and calm, makes the hospital feel accessible, not intimidating. The color composition, too, is deliberate: blue for trust and medical credibility, red for vitality and human connection.