For the very first time, Mohamed Nabil Group's (MNG) pops up on Cairo's crowded streets, commanding passersby's attention, thanks to their outdoor ad for its new development, Cloud 60. The billboard features a crisp, well-organized layout separated into two main sections. To the left, the developer's characteristic angular logo in white bold against the solid black background is highly highlighted, endorsing brand identity. Below it, the tagline Cloud X Five Project is Live which refers to the developer's existing portfolio, distinguishing MNG as a reliable, consistent participant in Egypt's real estate scene. To its right, the Cloud 60 logo is present in modern font, alongside the declaration Launching Now. The background image of the shiny, well-lit commercial complex behind the text guarantees luxury, refinement, and vibrant city living. Reference of the words Live the Blend suggests a merging of retail, restaurant, and business spaces-attracting investors as well as end-users. Over 15 Years of Experience, is placed above the name of the project in a small delicate font. The latter makes prospective customers comfortable with the fact that MNG is not a newcomer, but a seasoned developer capable of making things happen. The ad also notes the prime location of the new mall being New October. Among the sea of Cairo real estate ads, this campaign's balance of simplicity with premium perception sets it apart, resonating with its intended audience, leaving an imprint on the viewer's mind as well as anticipation for what's to come. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
