As we monitored, tracked and analyzed September’s outdoor campaigns, we couldn’t help but notice that the occupancy of Cairo’s billboards is going down each month with the seasonal changes.
Driving through the North Coast roads, the OOH movement is in parallel to these of the Greater Cairo, entertaining, enlighten and informing us with all the out-of-home updates to target certain
For the third month in a row and after tracking, monitoring and analyzing the outdoor advertising market, it appears that the market is collapsing with a huge drop down compared with last
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The billboards of Cairo have been going through a decline during July, with 68% of OOH occupation and 32% available signs of 196 different campaigns, including 116 running campaigns on the roads and 80 brand new ones.As for our industries tracking; real estate is on the top again with 39%, the same share they achieved in June, and because the summertime is all about outings; the telecommunication industry launches lots of promotional campaigns to make your outings go live with various offers for the internet bundles, while the Education industry bloomed with the back-to-school season coming up in days.
Between the real estate industry booming, as usual, the AFCON season also made lots of different brands and industries under the spotlight, wishing our national team the best of luck. Here are the Top 20 campaigns of June.
Ramadan put May on fire, broadcast media brands were keen to occupy much more ad faces than before, in fact it is the peak season for the Broadcast Media and FMCG, in addition of Foodservices too. The brands focused their campaigns on Ramadan promotions, the reason campaigns count went down but occupied ad faces didn’t move down as much as the campaigns.
April exceeds March With a little increase in all the occupation numbers, as a warming up for the massive increase of Ramadan season in May, it is the storm in all kinds of media. April has many bank holidays and occasions that tempting the brands to generate more offers and promotions which dives to generate more campaigns too.
With the rise of real estate occupation and the mother’s day campaigns, the OOH market moves up 10% in OOH ad faces’ occupation and 25% of new campaigns.
The market of Greater Cairo is witnessing a healthy increase in the number of Out-Of-Home campaigns across industries, with Real Estate catching up after its very slow end of 2018.
The OOH market of Greater Cairo has peaked up with the start of the New Year. Following the slowdown of the last quarter of 2018, the market seems to have revived with new campaigns from advertisers across several industries.
With Christmas round the corner and the end of the year approaching fast, the OOH scenery of Greater Cairo has witnessed lots of interesting shifts in the leading industries of Egypt.Despite the
As winter settles and we approach the end of the year, the OOH market of Greater Cairo has evolved to give way to the special promotions in industries like Ceramics, Fashion and Consumer Electronics,
The month of October has surprised Egypt’s OOH market with an increase in the occupancy and a total change in the themes of the campaigns. With Autumn here, advertisers have rushed to promote their
September has returned to the calendars of Greater Cairo and that has meant the end of summertime – and summer campaigns. While the city residents got busy with their Back-to-School
The month of August has witnessed significant activity in the OOH market. Despite summer holidays keeping city residents in the coastal resorts, the OOH overall occupancy of Greater
Summer has started with a slow-down in the OOH market of Greater Cairo. As was expected, following the celebrations of Ramadan and the World Cup frenzy, most industries have
With Ramadan in full bloom and the FIFA World Cup coming up, June has seen a lot of activity in the OOH scenery of Greater Cairo. Maintaining the OOH overall occupancy like the previous
May 2018 has been the busiest month of the year so far! With the start of Ramadan in the middle of the month and Egypt’s National Team gathering steam for the all-time football event FIFA World
The month of April has experienced some fluctuations in the OOH scenery of Greater Cairo. As expected, most industries started getting ready for Ramadan, which is literally round
March has had an overwhelming increase in the OOH occupancy share, reaching an unprecedented 88% on the busy roads of Greater Cairo. Spring and Mother’s Day have brought good weather and
The OOH market has experienced a noticeable increase during February, with the overall outdoor occupancy growing 3% and reaching 83%. Among the most visible industries, Real Estate has
The new year has started with a slow down in the overall OOH occupancy of Greater Cairo, which has decreased to 80% during January 2018. After all the product launches of the Christmas season,
The end of the year has witnessed a storm of product launches and events just in time to celebrate the Christmas season. Keeping the occupancy above 84%, the OOH media market
The OOH landscape of Greater Cairo has welcomed November with a significant increase in the outdoor occupancy share. Reaching up to 84%, the billboards of the city have celebrated the Prophet’s
The month of October has grown in occupancy share and variety of advertisers. Situated at over 80%, the OOH landscape of Greater Cairo has kicked off an exciting Autumn season.Football has been a
September has brought about a few noticeable changes to the OOH landscape of Greater Cairo, though the occupancy share has stayed stable at almost 80%. As the summer came to an end, so did our
MARKET INSIGHTS AUGUST 2017The end of the summer holidays has been reflected in a short and intense month of August. Along with the summer entertainment campaigns and the holiday resorts,
July has kicked off a busy and hot summer in the outdoor landscape of Greater Cairo. With an overall occupancy of 77%, Music and Real Estate have flooded the billboards across the city with the
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