MARKET INSIGHTS AUGUST 2017The end of the summer holidays has been reflected in a short and intense month of August. Along with the summer entertainment campaigns and the holiday resorts,
July has kicked off a busy and hot summer in the outdoor landscape of Greater Cairo. With an overall occupancy of 77%, Music and Real Estate have flooded the billboards across the city with the
MARKET INSIGHTS JUNE 2017The month of June has brought a variety of themes and outdoor strategies that have kept us busy as well as entertained. With an overall occupancy of just over 80%,
MOOH (Monitoring Out Of Home) is the only OOH media intelligence agency dedicated to monitor, track and analyse the OOH market of Egypt.
May has been busy and quite atypical. While overall occupancy has remained stable at 83% throughout the period, the start of Ramadan at the end of the month has seen a storm of new campaigns
April has been a bit quieter than what we are used to, probably the calm just before the storm of Ramadan campaigns next month! Notwithstanding the peace, overall occupancy has
The month of March has been unexpectedly busy. Controversy, big events, and special occasions have affected the OOH Industry of Greater Cairo in unpredictable ways!With an overall
February has brought some extra work! After the slower start of the new year last January, February has increased the overall OOH occupancy from 73 to 76%, and we have certainly
January has not given advertisers much of a break after the intensity of the festive campaigns of December. The new year has started with an occupancy of73%, keeping the Egyptian OOH
The month of December proved to be a busy one in the Egyptian OOH industry. Not to wonder with so many Christmas specials and New Year campaigns – it was certainly a month full of
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