Sabbour’s colorful campaign for beach compound AMWAJ
Just ahead of the summer heat, Real Estate pioneer developer Sabbour brings project AMWAJ to the billboards of Greater Cairo.
A luxury beach compound in Sidi Abd El Rahman bay, AMWAJ is a residential massive development with more than 1,000 villas and chalets. The project includes hotels, mixed-use areas and commercial facilities to fulfill the slogan’s promise of “Your one stop summer stay”.
The colorful ads showcase mixed-art with graffiti, real photo and different typos. Lots of components in different styles with no clashes – a definite casual, happy-summer feel! The ad copy “Hushhh… it’s my life” adds to the free-style of the collage.
As it is common in Sabbour’s OOH campaigns, regardless of the project, we find a variety of billboards sizes and types: Gates, Large and X-Large uni-poles, Double-decker poles, and some Megas.