Sabbour goes massive in OOH for Green Square new phase
Egyptian Real Estate pioneer Sabbour has extended their outdoor campaign for project Green Square with a higher number of locations to announce the launch of a new phase.
The new residential development continues the brand’s successful trend of projects in Mostakbal City, just off New Cairo. Launched in March just in time for the Cityscape exhibition, the campaign had remained visible with a stable amount of locations until its recent upgrade.
Though the ads may seem simplistic at first sight, a second look will reveal the Stroop effect on the project’s name and the game of the logo with the green color inside the square, a word game that adds creativity to the otherwise minimalist artwork of the campaign.
Double-decker poles, Gates, as well as Medium, Large and X-Large uni-poles are strategically distributed in some of the best locations across the city, letting the viewers know the launch of the new phase.