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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Raid returns with stronger OOH campaign

After their spring OOH campaign, American multinational SC Johnson (Johnson Wax) is back on the roads of Greater Cairo with their top-seller insect killer Raid in a new creative outdoor campaign.
With ads that display the two product varieties for crawling and flying insects individually, the global brand offers special discounts on their “odorless” home care insect killers, which are presented over light backgrounds with die-cuts and eye-catchy CTAs.
The campaign was released for the second half of August and uses double-decker poles, lightboxes and flags across the Greater Cairo.

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Country: Egypt
Region: North Africa

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