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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Pyramids upgrades OOH for La Capitale

Real estate company Pyramids and partner Sabbour have started to upgrade their latest OOH campaign for project La Capitale in the New Administrative Capital of Egypt.
Following the announcement of Phase 2 in July, the new ads focus strongly on the payment conditions under the slogan “From Paris to New Capital”. The artwork has also evolved to use new images for the backgrounds, but keeps the red-bluish gradient of previous campaigns to stick to the branding of the project.
The upgraded campaign appeared during the first week of August and can be seen on billboards, uni-poles, double-decker poles, and mega signs, as well as strategic combinations of gates and serials across the Greater Cairo.

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