Pyramids upgrades OOH for La Capitale
Real estate company Pyramids and partner Sabbour have started to upgrade their latest OOH campaign for project La Capitale in the New Administrative Capital of Egypt.
Following the announcement of Phase 2 in July, the new ads focus strongly on the payment conditions under the slogan “From Paris to New Capital”. The artwork has also evolved to use new images for the backgrounds, but keeps the red-bluish gradient of previous campaigns to stick to the branding of the project.
The upgraded campaign appeared during the first week of August and can be seen on billboards, uni-poles, double-decker poles, and mega signs, as well as strategic combinations of gates and serials across the Greater Cairo.