e& launched an OOH campaign in the UAE in parallel with its other OOH campaign along with The World Governments Summit, this time the campaign is to announce the launch of Samsung Galaxy AI S24, it is worth mentioning that Samsung is also displayed along with du in other OOH campaign in Dubai for the Galaxy S24 launch. Across Galaxy AI features the Galaxy S24 series has been optimized to understand you better in different situations. By enabling more seamless conversations across languages, we aim to continue driving toward our goal of providing barrier-free communication for all. The campaign visuals are clear with simple messaging, showcasing the device along with the brand’s logo and e& logo as well, and an offer was announced by e&, 500GB internet with e& and Samsung Galaxy S24. This campaign was launched in the first week of February 2024, using digital screens & bridge billboards OOH formats. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.