INSITE OOH Media Platform

As the countdown to the Shams Awards draws to a close, the initiative prepares to spotlight the brightest voices shaping Arabic content across the region. To mark a milestone of this scale, the awards turned to a bold bridge billboard along one of Sharjah's key roadways, making a clear and confident statement in the city where the initiative first originated. The execution immediately positions the awards within the public realm, ensuring high visibility and daily exposure to a wide and diverse audience. 

The choice of a bridge format reflects a well-considered OOH strategy, combining scale, uninterrupted sightlines, and extended viewing time for passing motorists. Its placement in Sharjah adds a layer of symbolism, reinforcing the award's roots and cultural authenticity while celebrating their continued growth. By being held in the city where the initiative was first launched, the Shams Awards strengthen their connection to the local creative community while amplifying their regional presence. The execution supports the awards' mission of honoring excellence across digital media, film, podcasts, AI-driven video, and performance, positioning the initiative as both grounded in heritage and forward-looking in ambition.