INSITE OOH Media Platform

2B has a new interesting D/OOH campaign to announce their collaboration with Intel on Cairo’s digital screens, this time speaking directly to gamers — and doing it in a way that feels timely, bold, and perfectly placed. Following its earlier tech-driven outdoor push, the retailer returns with a DOOH campaign that blends gaming culture, performance hardware, and immediate visual impact into one compelling message.
The campaign promotes an exclusive Intel-powered offer: purchase a qualifying device and choose one out of four major game titles, including Battlefield 6, Dying Light: The Beast, Assassin’s Creed Shadows, and Civilization VII. Instead of crowding the screen with details, the creative keeps things clean and decisive. The main message is clear at a glance, while the game logos immediately do the talking for the target audience.

Visually, the campaign takes full advantage of digital screens. The dark, high-contrast background, combined with sharp typography and vibrant game artwork, creates a cinematic feel that naturally resonates with gamers. On large-format DOOH placements, the Battlefield 6 visual in particular adds a sense of scale and intensity, reinforcing the promise of high-performance gaming.

What makes this campaign stand out is how confidently it uses DOOH as a medium. It doesn’t over-explain or compete for attention — it simply meets audiences where they already are, delivering a message that’s easy to absorb in seconds. Much like 2B’s previous outdoor campaign, this execution proves the brand understands how to translate tech offers into street-level storytelling.

By connecting premium devices with premium gaming experiences, 2B positions itself not just as a retailer, but as a destination for gamers who know exactly what they’re looking for — and expect the performance to match.