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In this campaign melding football fever with financial freedom, Halan takes over Cairo’s billboards with a message that is both cheeky and disarmingly real. Translation? We need to clear our heads to focus on football, and financial services giant Halan is here to handle everything else.

The campaign leans full into humor-not the slapstick, not the try-hard, but the relatable kind. The visual lineup has a quirky pair in goalkeeper Mostafa Shobeir mid-sigh and football legend Hossam Hassan looking as if he’s already made the winning substitution; your shopping worries for a Halan card. Photographed in a full-blown stadium, the message is loud and clear: offload the mental clutter, buy the things you need, and stop thinking about the fridge that broke or the last payment you missed. It's championship season, no time for stress.

The direction is steeped in realism: stadium lights, turf texture, facial sweat-it's all there. And yet, the focus isn't the game; it's what you shouldn't have to think about while you're watching the game.

Shobeir, the up-and-coming goalkeeper, personifies the average Egyptian football fan in his tense, hopeful, and somewhat-over-it demeanor. Meanwhile, Hossam Hassan pulls off the calm in the storm-a veteran symbol of trust and control. His pose with the Halan card is giving coach,  dad, and fin-tech genie all in one. 

Split-screen billboards show the iconic Halan app interface next to the athletes, making the campaign more than just another "football-themed promo." It's a comic yet strategic pivot that places Halan not just as a fintech platform, but as your mental declutter during game time.

The genius lies in what Halan doesn’t say. There’s no “Buy now, pay later”, zero “Empowering you financially.”, and absolutely avoiding financial jargon. Just: “Clear your head. We’ve got it.” Just one app, one card, and permission to not think about it. For now, it is all about the win. It’s a creative call to unclench, delegate the stress, and mentally bench your errands during football season.

Graphically pleasing visuals, directed to a T like a halftime playbook, set the tone in a charged stadium atmosphere where tension, anticipation, and fatigue play out on Shobeir's face. Next to him? The one and only Hossam Hassan, framed almost like an on-field oracle-holding up the Halan card with the conviction of a man who's solved far bigger problems than your grocery bill.

To capture information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.