Injy, Hagar, Rana, and Passant “Married” to Ahmed Saad? Only Orange Can Bring All Five on One Billboard
Following the introduction of the most competitive iPhone pricing by Orange Egypt, the French telecommunications company has returned to launch a promotional OOH campaign. This time, the well-known Egyptian singer, Ahmed Saad is teaming up with Orange to celebrate every recharge and give chances to enter a major draw and win the apartment of a lifetime.
The visual theme is styled as a wedding photoshoot, featuring Ahmed Saad dressed as a groom holding a mobile phone and four actresses dressed as brides, starring Rana Raees, Enjy Kiwan, Hagar El Sarrag, and Passant Abu Basha. In the ad, Ahmed Saad is shown dreaming of transtemporal travel, jumping between four different eras and selecting a bride from each one, then the dream abruptly ends when Radwa El Sherbiny wakes him up on the couch; an imaginative metaphor that reinforces the campaign’s core message, which emphasizing that with every recharge, there’s a chance to win a lifelong home, MBs & units, 10,000 EGP Cash on your wallet, Samsung 5G devices, or vouchers from TOD, Amazon & Kazyon. Alongside the billboard’s Arabic tagline, “شحنة السعد… وش السعد”, meaning “The lucky recharge… your lucky charm." The telecom company offers two easy participation methods to maximize convenience: “Recharge and enter through the My Orange app” or “Dial 012#.”
Strategically, the campaign uses emotional, celebratory visuals to position recharging as a path to life-changing rewards. Highlighting the chance to win a home, it drives more recharges, promotes the My Orange app, and builds widespread buzz.
Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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