Leading shopping hub Mall of Egypt has hit the roads during March to proudly announce their 1st anniversary in Egypt. Over turquoise backgrounds, the ads feature white and orange birthday motifs, such as balloons, gifts, garlands, and even a cake, with additional artwork that includes the element of Spring fashion to the mix with conceptually advanced simplicity. The campaign is limited in size and reach, restricted mostly to the regular locations of the brand around 6th of October City and can be seen on elegant mega signs.
