Al Ahram Advertising Agency is back on the roads of Greater Cairo with a new outdoor campaign that announces the new edition of furniture event Indoors. With ad copy that describes the event as “The Biggest Furniture and Interior Design Exhibition in Egypt”, the ads inform viewers of dates and location and invite Egyptians to “Save 50,000 EGP”. The campaign started at the end of February to give ample notice of the event and is still running with T-poles and billboards on selected locations across the city.
