North Coast getaway Siela has launched a new OOH campaign to promote the resort and payment conditions. With the largest artificial beach of the North Coast, the ads feature images of beaches and swimming pools as the highlight of the campaign, along the slogan “We brought Sahel closer to you” and ad copy that informs viewers of the payment conditions. The campaign started during the first week of March with large uni-poles and gates on limited locations across the Greater Cairo.
