On the special occasion of Mother’s Day, Al Kassm Group has brought a twist to the outdoor presence of Carina’s on the roads. With ad copy that warns viewers that “a vacuum cleaner is not a gift for mom, but rather a gift for the home”, the campaign offers special discounts for more appropriate gifts for Egyptian mothers this year. The campaign was launched mid-March and can be seen on large and x-large uni-poles on the regular locations of the brand across the city.
