Valentine’s celebration is still on the billboards of Greater Cairo with Carina’s latest OOH campaign. The ads creatively promote their valentine’s offer through a cut up teddy bear showing that they are overrated and that girls “don’t expect teddy bears anymore”, but rather, “buy her something new”. This call to action is accompanied by an exciting 50% promotion. Launched just before Valentine’s Day during the second week of February, the campaign was released on the brand’s permanent locations and spread to additional selected locations later on.
