Master Business Group in collaboration with WIDEVISION has launched a new Out-Of-Home campaign to announce the third round of the Pharmacy Expo. Under the slogan “The Biggest Gathering of Pharmacists”, the ads inform viewers of the dates and locations and feature the logos of numerous sponsors varying between Official, Gold, Silver, and Successful Partners. Launched during the second half of February, the campaign is limited in reach and uses large uni-poles in selected locations across Greater Cairo.
