Following the launch of Halket el Samak“Seafood Festival” OOH campaign, Amer Group has hit the roads once again with a parallel OOH campaign to advertise special promotions at sister QSR brand Chili’s. The campaign ads feature several of the popular Texan restaurant ‘crispy’ dishes, such as “Nachos” and “Chicken Crispers”, along with ad copy that reads “Chili’s crisped down its prices – 30%” along with the names of the dishes, their logo and hotline. Launched towards the end of January, the campaign uses double-decker poles and flags in selected locations of Greater Cairo.
