Leading online music platform Anghami has launched a new OOH campaign, following the TV and digital initiatives that have recently been reinforcing the promotion of their app. The regional platform has hit the roads of Greater Cairo with a comprehensive outdoor campaign that features different models to convey the eclectic diversity of their music, as well as their users. Targeting the local community, the ad copy reads “Every Time has its music… Every Place has its music”, amid colorful abstract artwork and mixed font types in specially produced die-cut billboards. Launched during the last week of January, the campaign spreads its good vibes with large and x-large uni-poles, gates, double-decker poles, lightboxes, flags and serials across several districts of Greater Cairo.
