Etisalat by e& (previously Etisalat Group) has renovated their look on the billboards of Greater Cairo with a new OOH campaign that promotes their sports alerts service Rakam #1. The ads feature the official photo of Egypt’s National team goalkeeper Essam El Hadary, with ad copy that explains viewers how to subscribe and offers the chance to win a trip to Russia for FIFA World Cup Russia 2018 – joining the ranks of advertisers that are also exploiting Egypt’s qualification to the World Cup. Launched during the last days of January, the campaign can be seen on the regular locations of the regional telecom operator across the city with large uni-poles, billboards, double-decker poles, gates, and lightboxes.
