A new OOH campaign from El Sobky Film Production announces the movie première of comedy Etlaaoly Barah (“Come out for Me”). Over a plain, white background, the leading stars of the movie take all attention from viewers with minimal ad copy that informs of the name of the movie and the announcement of the release in cinemas. The campaign was launched at the end of January and uses large uni-poles, T-poles, and flags on selected locations across the Greater Cairo.
