Saudi-Egyptian real estate developer Marakez is back on the roads of Greater Cairo with a new outdoor campaign that keeps up the promotion of their flagship residential project AEON, though downsized both in reach and locations. Featuring the grasping background of Egypt’s skyline as seen from one of their units, the campaign is catchy with simplistic elegance. Ad copy reads “Luxury Residential Towers at Central West”, accompanied by MARAKEZ logo and hotline. Launched by the end of January within a limited scope, the campaign uses mega signs, and vertical billboards mainly within the area of 6th of October.
