Following the same art direction as Gemini’s Twin Villas campaign, Capital Group Properties launches a new outdoor to advertise the upcoming launch of The Townhomes at Al Burouj mega project. Over the same dark colored background, the campaign ads feature the teaser message “The TownHomes… Launching Soon”, with additional ad copy that emphasizes the star feature of Al Burouj: “Fully finished homes”. The branded artwork helps the campaign to ring familiar with elegant simplicity, using the branded template that appears quite unique to the Emirati developer. Launched by the end of January, the campaign uses large and x-large uni-poles, gates, billboards, mega signs, and lightboxes on the highest-trafficked roads of Greater Cairo.
