BATIMAT, the 2nd International Exhibition for Construction & Building Materials in Egypt, has hit the billboards of Greater Cairo with an OOH campaign that announces the event. The campaign ads act as an invitation to the event, featuring the date and location, as well as main sponsors, such as SAMCRETE, GLC, and AQUATOP, among many other supporters and partners. Launched during the second half of February, the campaign uses large uni-poles and flags in selected locations across Greater Cairo.
