Following the launch of project Beta Greens last month with a branding OOH campaign, Egyptian developer Beta Egypt has upgraded the artwork and messages in the outdoor strategy for the project. Having featured images that convey the theme of ‘Happiness’ in their last campaign, this time Beta Egypt has chosen to showcase images from the project itself. The ads portray the home units, along with the developer’s payment facilities and hotline. The upgrade started to substitute the previous messages after mid-February and can be seen on large and x-large uni-poles, double-decker poles, gates, mega sigs, and Serials in various locations across Greater Cairo.
