Following their iconic conceptual style of past campaigns, Majid Al Futtaim launches new OOH campaign for Mall of Egypt to promote their sales for the end of the fall/winter season. The ads follow an abstract art direction with an elegant minimalist design, combining plain backgrounds, representative objects and pastel colors, with ad copy that reads “THE GREAT SALE” as leading and representative message. Launched towards the end of January, the campaign takes the regular locations of the brand and uses large and x-large uni-poles and mega signs across the Greater Cairo.
