Concrete ‘icons’ are back on Cairo’s billboards with a new outdoor campaign to promote Concrete’s “Su Misura” tailoring service. The campaign follows the same style as previous initiatives in 2017, with the new message “Tailor your suit like concrete icons”. Stars like Ahmed Hatem, Aly Mazhar, Ramy Ashour, and Asser Yassin repeat as brand ambassadors and are the highlight of the campaign. Launched in the first days of February, the campaign can be seen on the major roads of Greater Cairo with mega signs, large and x-large uni-poles, gates, billboards, lightboxes, gates, and flags.
