National Bank of Egypt is back after the summer with a new outdoor campaign that promotes their online banking service “Ahly net”. With the image of a model sitting comfortably on the sofa of their home, and ad copy that reads “with El Ahly net service, you don’t have to go to the bank”, NBE emphasizes a message of convenience in their services. The campaign was launched during the second week of October and uses Large and X-Large uni-poles on the highest-trafficked roads across the Greater Cairo.
