Following the recent campaign upgrade for Heliopolis Hills, real estate developer OUD has launched a parallel outdoor campaign with a clear focus on brand positioning. With patterned backgrounds and rainbow ad copy of high contrast, the ads feature strong branding values that tell the history and achievements of the company. Under the slogan “We are OUD”, the campaign includes varied messages like “We are Epic”, “We are Home” and “We are Culture”, accompanied by numbers that represent the accomplishments of the company throughout its 20 years of history. Launched just after mid-February, the campaign uses large and x-large uni-poles, double-decker poles, gates, mega signs, and lightboxes on the highest-trafficked roads of Greater Cairo.
