Egyptian Real Estate Developer HAP has just launched a new OOH rebranding campaign that showcases a completely new identity. Over a plain royal blue background, the ads feature the new logo of the tycoon developer, with the slogan “From our family to yours”. Under the ad copy, the ads include all the Hassan Allam projects with their logos – the various Swan Lake, Little Venice, Seasons, and Park View. Launched at the turn of February, the campaign goes big across the Greater Cairo with large and x-large uni-poles, mega signs, double-decker poles, serials, and gates.
