While being the leading provider of tools and equipment in the UAE that they are, Speedex rises on Dubai’s billboards for the first time, inspiring creativity and highlighting the joy of transforming spaces. The retail shopping destination is a premier destination for tools, hardware, and home improvement products to inspire individuals to unleash their inner creativity and turn their vision into reality with their top-quality tools. The visuals depict a skilled handyman using Speedex's tools to bring imaginative ideas to life, portraying the power of transformation. The ad copy notes the campaign slogan “Tools to create, spaces to enjoy”, alongside the brand’s credential statement “33 years of home enchantment.” The billboards also host a couple enjoying their DIY endeavor, spotlighting how Speedex's tools become the catalysts for individuals to unlock their potential and unleash their creativity. The campaign took off on UAE’s hoarding billboards in the first week of March.
