Egyptian Developer Novus Stanza has evolved their January OOH Campaign to reveal their previously advertised project in New Capital. Following their recent teaser campaign, the new ads use a stunning pink background that breaks any link to the previous campaign, and focuses on announcing just the name of the new apartments project “Liberty Village” under the slogan “Redefining Essentials”. Launched at the beginning of February, the campaign uses large and x-large uni-poles, double-decker poles, gates, mega signs, lightboxes, serials, and flags on the highest trafficked roads of Greater Cairo.
