Egyptian TV channel Al Nahar has launched a new outdoor campaign to promote their upcoming shows for the season. The campaign focuses on the show El Beit El Kebir, which is featured with the leading stars of the show – Sawsan Badr, Ahmed Bedier, Lousy, and Monzer Reyhana, along with the airing time. Launched during the second half of February, the campaign uses large uni-poles, gates, lightboxes, and billboards across several districts of Greater Cairo.