Real Estate developer Landmark Sabbour has upgraded the outdoor campaign for project ARIA to promote their fully furnished apartment blocks. Following the conceptual branding campaign from January, the upgraded ads feature new images of their apartments blocks with the slogan “ARIA – Now Fully Furnished”, along the project’s logo and hotline. Launched during the second half of February, the campaign uses large and x-large uni-poles, double-decker poles, gates, and mega signs on the major roads of Greater Cairo.