Egyptian TV channel Al Oula has upgraded their OOH campaign on the billboards of Greater Cairo, with new ads that promote additional shows. Keeping their latest branded backgrounds in a golden gradient, the ads feature their new TV show “El Beit El Kebeer”, starring Sawsan Badr and Ahmed Bedier who appear on the ads, along with the channel’s logo. Launched during the second half of February, the campaign uses large uni-poles, double-decker poles, lightboxes, and billboards in various locations across Greater Cairo.
