Etisalat by e& (previously Etisalat Group) has brought back their premium Emerald plan service to the billboards of Greater Cairo with super star Shereen Reda as brand ambassador. Featuring the artist over plain black backgrounds, the ads announce “The Strongest Monthly Plan in Egypt” with bold white font over the service exclusivity slogan “You’re not as everyone else”. The campaign runs parallel to the sports news service that was launched during January, and can be seen on large uni-poles and lightboxes on the regular strategic locations of the brand across Greater Cairo.
