Mondelez International has launched another OOH campaign, parallel to Cadbury’s 5-star Bar, to showcase international gum brand Trident and its iconic long-lasting flavors. The ads feature the leading gum flavors, namely mint, strawberry and watermelon, each with a matching-colored background. Under the slogans “Enjoy every Gum” and “Taste of Freshness”, the campaign spreads across the Greater Cairo since the beginning of March with a variety of large format OOH and serials that add visibility to the brand.
