Etisalat by e& (previously Etisalat Group) has kept a very busy outdoor schedule during February. A new OOH campaign from the telecom operator has just started to promote their latest offer for the “Akwa Kart”. The new ads act as a follow-up to their December campaign, and feature the star of the original campaign Mohamed Ramadan, along with the ad copy that reads “The Strongest Card in Egypt” and a cross-promotion with McDonald's, Kazyon and Fawry. Launched during the last week of February, the campaign has hit the roads with large uni-poles, gates, double-decker poles, billboards, T-Poles, and lightboxes in various locations across Greater Cairo.
