Bank Audi has launched a new OOH campaign to promote their services and opportunities. The campaign ads feature a picture of a football player wearing Egypt’s jersey with the words “Win 10 Trips” on the back of the jersey. Under the slogan “Bank Audi brings the dream of Russia closer to you”, the campaign invites viewers to open an account, use the bank services or subscribe new loan products for the chance to win a trip to Russia and support Egypt’s National Team in the upcoming FIFA World Cup. Launched during the last week of February, the campaign uses large uni-poles, gates and billboards in various locations across Greater Cairo.
