Following their recent branding campaign, real estate developer HAP has just upgraded their rebranded image on the roads and added what seems to be a teaser that announces something new. Alternating dark shaded and white newspaper-typo backgrounds, the developer plays with the phrase “It’s HAPpening”, which includes the acronym of the brand’s name HAP. The campaign started to replace the ads on the previous locations and uses large and x-large uni-poles, mega signs, double-decker poles, serials, and gates across the Greater Cairo.
