After announcing the launch of their latest project Capital Heights, Safwa Urban Development has evolved the OOH strategy with new slogans and artwork to launch the second part of the project. Using a monochromatic design, the ads include a variety of images with different messages, such as “Play with the nature” or “Collect fun moments” at New Capital under the generic slogan “Fully finished apartments and Maple Palaces”. The new campaign started to spread during the last days of February with a great variety of OOH types and sizes across Greater Cairo.
