After launching an OOH campaign to promote their credit cards, Banque Du Caire has released a follow-up campaign to promote their savings certificates. The ads use the theme of a street sign, with traffic cones and a road that serves as background. The ad copy announces their new interest rate at a 15%, and try to catch viewers’ attention with the typical construction warning “Watch Out!” The new campaign started to spread during the last week of February, using mega-signs, billboards, and flags in selected districts across the city..
