Real Estate Developer SODIC has launched a new OOH campaign to announce Verdi’s opera “Aida”, a performance to be held at the Pyramids of Giza. The ads use a sky full of stars for the background, with the Pyramids of Giza featured along with the opera title Aida in golden font, as well as the partners and collaborating brands. The ads are quite catchy and serve as an invitation to the event. Launched in the beginning of March, the campaign uses large uni-poles and gates in various locations across Greater Cairo.
